Three Types of Data That Are Typically Available for Purchase

question 56

Multiple Choice

Three types of data that are typically available for purchase by companies are:

• A) geographic, demographics, and financial.
• B) inquiries, sales, and returns.
• C) primary research, secondary research, and tangential research.
• D) demographics, lifestyle, and behavioristics.
• E) feedback, decoding, and noise responsiveness.

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Definitions:

Measureable

Capable of being quantified or expressed as a numerical value.

Qualitative Research Methods

A methodology that focuses on understanding human behavior and the reasons that govern such behavior, through methods like interviews, observations, and analysis of textual material.

High-risk Drinking

A pattern of alcohol consumption that increases the likelihood of harmful consequences for the drinker or others.

Misperceptions

False beliefs or understandings that occur when a situation is not correctly interpreted.