What Type of Strategy Is Being Used by the American

question 53

Short Answer

What type of strategy is being used by the American Red Cross when it uses the slogan "When you help the American Red Cross,you help America," as a way to associate itself with benefits that are important to contributors?

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Definitions:

Public Sector

The part of the economy composed of both public services and public enterprises that are owned and operated by the government.

Ongoing Feedback

Continual provision of performance-related information to employees, aimed at improving their work and development.

Performance Evaluations

The systematic assessment of an employee's job performance and productivity in relation to established criteria and objectives.

Compensation Process

The method an organization uses to determine and allot financial and non-financial rewards to its employees.