Hard Apple Cider Is Making a Comeback

question 95

Multiple Choice

Hard apple cider is making a comeback.Cider consumption should hit 15 million cases annually this decade.Early adopters of cider are the same group that first gravitated to the microbreweries.Apple cider drinkers like the notion that it is basically a fruit drink.It conjures up healthy associations and appeals to people who do not view themselves as serious connoisseurs.What segmentation variable should a cider brewery use to define its market?

• A) Usage rate
• B) Geographic
• C) Demographic
• D) Psychographic
• E) Purchase occasion

---

Definitions:

Standard Normal

An ordinary distribution with a 0 mean and a 1 standard deviation.

Random Variable

A variable with numerical outcomes derived from random occurrences.

Standard Normal

Refers to a normal distribution with a mean of 0 and a standard deviation of 1, used as a basis for comparing and standardizing normal distributions.

Random Variable

A variable whose outcomes depend on the results of a random phenomenon.