In 2006,interactive Marketing Services Company CoolSavings,Inc

question 93

Multiple Choice

In 2006,interactive marketing services company CoolSavings,Inc.,changed its name to Q Interactive as a way to show the company offers more than just online couponing.In addition to online coupons,the company decided to offer lead generation,e-mail and loyalty programs across its network of Web properties and partner sites.CoolSavings used _____ to explain its name change to its publics.

• A) image
• B) cause-related
• C) self-promoting
• D) corporate identity
• E) market prep corporate

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Definitions:

Purely Competitive

A market structure characterized by many buyers and sellers, free entry and exit from the market, and a homogeneous product, where no single buyer or seller can influence the market price.

Maximized Profits

Maximized profits refer to the maximum earnings a firm can achieve when the difference between total revenue and total cost is greatest.

Purely Competitive

A market structure characterized by a large number of sellers and buyers, homogeneous products, and free entry and exit from the market.

Maximizing Profit

The process by which a company determines the optimal level of production and pricing to achieve the highest possible profit.