How Does Advertising Differ from Public Relations

question 104

Multiple Choice

How does advertising differ from public relations?

• A) Advertising reaches its audience through media the advertiser pays for, while public relations does not.
• B) Advertising is nonpersonal, while public relations is not.
• C) Advertising is usually ethical, while public relations is often not.
• D) Advertising is a recognized business function, while public relations is not.
• E) Advertising uses the media to create awareness, while public relations does not.

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Definitions:

Forgiveness

Accepting that circumstances cannot be changed and letting go of resentment and anger for another person’s actions or words.

Digital Divide

The gap between individuals, households, businesses, and geographic areas at different socio-economic levels with regard to their opportunities to access information and communication technologies.

Human Intuition

The ability to understand something immediately, without the need for conscious reasoning, often regarded as a gut feeling or instinct.

Divine Command Theory

A meta-ethical theory which proposes that an action's status as morally good is equivalent to whether it is commanded by God.