How Do Advertising Practitioners View Public Relations

question 33

Multiple Choice

How do advertising practitioners view public relations?

• A) As a tool of marketing to be used to promote sales of the company's products or services.
• B) As a job that can be avoided until the company receives bad publicity.
• C) As the umbrella process that companies should use to manage their continuing relationships with their various publics.
• D) As an activity to be used in combination with other types of sales promotion.
• E) As a task that can be performed only by a professional public relations expert.

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Definitions:

Liquidated Debts

Debts for which the amount owed is known and agreed upon by all parties involved.

Unliquidated Debts

Unliquidated debts refer to obligations or claims for which the exact monetary value has not been determined, often pending further assessment or legal resolution.

Technical Consideration

Specific technical factors or details that are taken into account in the assessment or development of a project, product, or system.

Promissory Estoppel

A legal principle that enforces a promise when someone else has reasonably relied on that promise to their detriment, even if a formal contract does not exist.