Which of the Following Describes One Method That Can Be

question 36

Multiple Choice

Which of the following describes one method that can be used to effectively measure the results from sponsoring a golf tournament?

• A) To count the number of people who attended the event assuming they were all exposed to the company's name.
• B) To count the total number of advertisers participating in the event and divide the number by the length of the event.
• C) To measure spending equivalencies between free media exposure and comparable advertising space or time.
• D) To take a survey of event attendees and ask if they recall seeing the company's name.
• E) To count the number of people who attended the event and find the probability of the number who may have seen the company's name.

Analyze and differentiate between the four traditional organization designs: functional, geographic, product, and network.

Understand the concept of geographic design and discuss its benefits and disadvantages.

Compare and contrast mechanistic and organic organizations and their suitability for future organizational needs.

Identify the circumstances under which an organization might evolve through different organizational designs.

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Definitions:

Times Interest Earned Ratio

A financial metric that evaluates how well a company can cover its interest expenses with its earnings before interest and taxes.

Net Income

Net income, also known as net profit, is the total profit of a company after all revenues, costs, and expenses have been deducted.

Interest Expense

The cost incurred by an entity for borrowed funds, reflecting the interest payments on debt over a particular period.