_____ Must Have the Skill to Condense All That Can

question 12

Multiple Choice

_____ must have the skill to condense all that can be said about a product into a few salient and pertinent points.

• A) Account directors
• B) Advertising supervisors
• C) Copywriters
• D) Communication specialists
• E) Advertising planners

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Definitions:

Conclusions

The end or finish of an event, process, or text, often summarizing the main points or findings.

Convergent Thinking

A cognitive process in which a person has the goal of finding a single, correct answer to a problem, as opposed to divergent thinking which involves generating multiple solutions.

Routine Problem Solving

A type of problem-solving that relies on past experiences and practiced strategies to efficiently address familiar issues.

Creative Solution

An innovative or imaginative resolution to a problem that is not obvious and often involves seeing the situation in a new way.