Which of the Following Is the Best Example of Direct-Response

question 40

Multiple Choice

Which of the following is the best example of direct-response broadcast advertising?

• A) A CD offering you a trial subscription to an online music review magazine.
• B) A catalog featuring children's clothing.
• C) A TV infomercial for exercise equipment.
• D) A telemarketing call selling investment opportunities.
• E) A commercial before a movie in a theater that asks you to shop at Friedman's Furniture Store.

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Definitions:

Real Wages

Wages that have been adjusted for inflation, reflecting the purchasing power of the income.

Labor Supply Curve

A graphical representation showing the relationship between the wage rate and the quantity of labor workers are willing to offer at that wage rate.

Substitution Effect

The change in consumption patterns due to a change in the relative prices of goods, leading consumers to substitute one good for another that has become relatively cheaper.

Income Effect

Modifications in the earnings of individuals or the broader economy and their effects on the quantity of goods or services demanded.