The Owner of a Retail Store That Specializes in Sporting

question 64

Multiple Choice

The owner of a retail store that specializes in sporting equipment plans to buy TV ad time during a local station's showing of the Coach's Corner,a weekly high school retrospective.The owner of the store has learned the show has a rating of 10,reaches 12,000 people in the primary target audience,and a 15 second spot costs $600.What is the cost per thousand?

• A) $20.00
• B) $40.00
• C) $50.00
• D) $60.00
• E) $75.00

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Definitions:

M.B.A.s

Master of Business Administration; a graduate degree focusing on business administration and investment management.

Economics

The social science that studies how individuals, governments, firms, and nations make choices on allocating resources to satisfy their wants and needs.

Sociology

The study of the development, structure, and functioning of human society, including the analysis of social relationships and institutions.

Time

The continuous, irreversible progress of existence and events in the past, present, and future regarded as a whole.