The Objective of Personal Selling in an IMC Program Is

question 31

Multiple Choice

The objective of personal selling in an IMC program is to:

• A) create a total quality marketing (TQM)program.
• B) create transactional relationships between retailers and sellers.
• C) build a relationship that will provide long-term benefits to both buyers and sellers.
• D) provide sellers with an inexpensive interpersonal communication approach to promoting products.
• E) provide buyers with the tools needed to negotiate the best possible deals.

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Definitions:

Variable Overhead

Costs of overhead that vary with the level of production activity, such as utilities for machinery or materials handling expenses.

Predetermined Overhead Rate

An estimated rate used to allocate manufacturing overhead costs to individual units of production based on a certain activity base.

Variable Component

The part of a cost or expense that varies directly with the level of activity or production volume, in contrast to fixed costs.

Electrical Motor

An electromechanical device that converts electrical energy into mechanical energy, commonly used in various appliances, machinery, and vehicles.