Which of the Following Is NOT a Type of Local

question 1

Multiple Choice

Which of the following is NOT a type of local advertiser?

• A) Dealers or local franchisees of national companies that specialize in one main product line or service.
• B) Stores that sell a variety of branded merchandise like department stores.
• C) National companies that design their strategies and campaigns to appeal to various demographic or psychographic groups.
• D) Specialty businesses and services such as banks.
• E) Governmental, quasi-governmental, and nonprofit organizations such as utility companies and charities.

---

Definitions:

Two-tailed Test

A statistical test in which the critical area of a distribution is two-sided and tests whether a sample is either greater than or less than a certain range of values.

Chi-squared Goodness-of-fit

A statistical test used to determine if a sample data fits a distribution from a certain population, based on the differences between observed and expected frequencies.

Two-tail Test

A statistical test that considers the possibility of observing extreme outcomes in both tails of the distribution.

Nominal Data

Data categorized into discrete groups or categories that cannot be ranked or ordered.