Personal Selling Is the Most Costly Way to Communicate with Prospects

question 72

Multiple Choice

Personal selling is the most costly way to communicate with prospects because:

• A) it is very labor intensive.
• B) sales cannot occur without advertising.
• C) it has an inflexible methodology.
• D) sales quotas force the salesperson to use unethical means to close a sale.
• E) it cannot be integrated easily into a company's marketing communications strategy.

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Definitions:

Adjusted Trial Balance

A statement that lists all the accounts and their balances after adjusting entries are made, used to prepare financial statements.

Financial Statement Column(s)

Columns in financial statements that organize data, such as assets, liabilities, and equity, to convey a company's financial position or performance.

Net Income

The net income of a business following the subtraction of all costs and tax obligations from its total earnings.

Periodic Inventory System

A method of inventory management in which the inventory levels are updated and cost of goods sold is calculated periodically at the end of a reporting period.