In 2005,Hollywood's Writers Called for a Code of Conduct That

question 27

Multiple Choice

In 2005,Hollywood's writers called for a code of conduct that would draw a clear distinction between entertainment and advertising,and make sure audiences know which of the two they are being given.They insisted that when writers were asked not only to be storytellers but also to be advertising copywriters and construct stories around and for the benefit of particular brands,it was deceptive to the viewers.These writers were protesting:

• A) product placement.
• B) product spillover.
• C) product slotting.
• D) specialty advertising.
• E) brandcasting.

---

Definitions:

Prices

The amount of money required to purchase a good or service, often determined by the forces of supply and demand in the market.

Marginal Utility

The additional satisfaction or benefit received by a consumer from consuming one more unit of a good or service.