When an Advertiser Buys a Total Bus,it

question 43

Multiple Choice

When an advertiser buys a total bus,it:

• A) has bought an entire bus.
• B) has bought all the inside space on a group of buses.
• C) expects a 100 percent reach.
• D) has bought all the exterior space on a bus.
• E) has bought a full showing.

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Definitions:

Hamada Shoji

A renowned Japanese ceramic artist and a key figure in the mingei (folk craft) movement, known for his stoneware pieces.

Jiro Yoshihara

A Japanese painter and influencer in the post-World War II art scene, known as the founder of the avant-garde Gutai group.

Okakura Kakuzo

A Japanese scholar and art critic, known for his works that introduced and explained Asian art and philosophy to Western audiences in the early 20th century.

Tea-Ceremony

A ritualized form of making and drinking tea, especially in Japan, emphasizing aesthetics, spirituality, and social etiquette.