A National Retailer of Stationery Might Decide to Use Internet

question 20

Multiple Choice

A national retailer of stationery might decide to use Internet advertising to take advantage of:

• A) its quick downloads.
• B) the absence of concerns about security and privacy.
• C) its affluent market.
• D) its ability to inexpensively target an audience.
• E) its standardization.

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Definitions:

Effective Social Control

The ability of a society or group to regulate individuals' behavior in a way that promotes order and discourages deviance.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, illegal in many countries.

Athletic Scholarship

A form of scholarship to attend a college or university awarded to an individual based primarily on their ability to play in a sport.

Institutionalization

The process by which a practice, organization, or concept becomes established and accepted as a norm within society.