Two Main Companies That Help in the Media Planning Process

question 98

Multiple Choice

Two main companies that help in the media planning process on the Internet are:

• A) Google and DoubleClick.
• B) DoubleClick and Atlas DMT.
• C) Craigslist and eBay.
• D) AdForum and Co Score.
• E) Nielsen-Online and ComScore.

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Definitions:

Socialist Power

Describes a political ideology emphasizing the control of the means of production, distribution, and exchange by the community as a whole.

Chicago

A major city in the United States located in the state of Illinois, known for its significant architectural, economic, and cultural contributions to the country.

New York

A state in the northeastern United States, known for its significant cultural, financial, and political influence, with New York City as its most famous city.

Referendum

A Progressive-era reform that allowed public policies to be submitted to popular vote.