The First Step in Preparing a Radio Schedule Is To

question 69

Multiple Choice

The first step in preparing a radio schedule is to:

• A) identify by demographics, stations with the greatest cume of the advertiser's target market.
• B) determine which stations have the cheapest rates.
• C) select the best ROS plan.
• D) gather up several different stations' rate cards for comparison.
• E) set the advertising budget in terms of reach and frequency.

Understand the concept of contractual capacity and its implications for contracts involving minors, insane persons, and intoxicated individuals.

Recognize the conditions under which contracts can be void, voidable, or ratified.

Identify the legal mechanisms available for the protection of minors in contracts, including disaffirmance and ratification.

Understand the doctrine of necessaries and its application to contracts involving minors and mental incompetents.

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Definitions:

Acquisition Differential

Refers to the difference between the purchase price of an asset and its fair market value at the time of acquisition.

Equity Method

An accounting technique used to record investments in associate companies, where the investment's value is adjusted to reflect the investor's share of the associates' profits or losses.

Consolidated Balance Sheet

A financial statement that combines the assets, liabilities, and equity of a parent company and its subsidiaries, presenting them as a single entity.

Land Account

An account on the balance sheet that represents the cost of land owned by a company. Unlike other fixed assets, the land is not depreciated.