All of the Following Statements About the Use of Television

question 92

Multiple Choice

All of the following statements about the use of television in IMC are true EXCEPT:

• A) there is no better medium than television for image advertising.
• B) advertisers find that television is a good leverage tool.
• C) there is no better medium for imparting brand meaning to viewers.
• D) advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
• E) the medium is unable to address stakeholders and customers simultaneously.

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Definitions:

Government Budget Deficit

A financial shortfall where a government's expenditures exceed its revenues.

Investment

The allocation of resources, usually money, into assets with the expectation of generating income or profit in the future.

Budget Surplus

The situation where a government's income exceeds its expenditures within a given time period, enabling savings or debt reduction.

Private Saving

The portion of disposable income that households save rather than spend on consumption.