In Television,gross Rating Points Represent The

question 21

Multiple Choice

In television,gross rating points represent the:

• A) sum of the potential number of viewers from each target audience.
• B) minimum audience share required by a national advertiser on a local station.
• C) total number of viewers of a particular media vehicle within a specific geographic area.
• D) total rating points achieved by a particular media schedule over a specific time period.
• E) targeted rating points achieved by a syndicated program during its first run.

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Definitions:

Social Support

A network of family, friends, and others that offers emotional, financial, and informational assistance.

Promoting Longevity

Actions or practices that are aimed at increasing the lifespan of an individual or population by promoting health and reducing risk factors for premature death.

Food Pantry

A service or facility that provides food assistance to people in need, often at no cost, to help mitigate food insecurity.

Volunteering

The act of offering services or resources without financial compensation to individuals, organizations, or communities.