List Five Advantages That Help to Explain the Popularity of Broadcast

question 12

Essay

List five advantages that help to explain the popularity of broadcast television advertising.

---

Definitions:

Situation-Specific

Pertains to the unique aspects or conditions that apply to a particular circumstance or environment.

Reciprocal Determinism

Bandura’s model that includes environment, behavior, and person as mutually interacting factors.

Bandura

Albert Bandura, a psychologist known for his work on social learning theory and the concept of self-efficacy.

Outcome Expectancies

Beliefs about the outcomes that will result from engaging in a particular behavior.