Examlex
The owner of a retail store that specializes in sporting equipment plans to buy TV ad time during a local station's showing of the Coach's Corner,a weekly high school retrospective.The owner of the store has learned the show has a rating of 10,reaches 12,000 people in the primary target audience,and a 15 second spot costs $600.What is the cost per thousand?
Q25: The ability to fragment the mass audience
Q26: Television time is divided into dayparts.
Q48: An institutional ad for a car company
Q51: Because the public considers TV as the
Q54: In its ads,Aleve pain reliever is compared
Q67: Direct marketing is virtually synonymous with:<br>A) mass
Q84: The creative in the role of the
Q90: Today,most companies are structured with a public
Q90: By publicizing the material,social,and cultural opportunities of
Q102: Which of the following statements about dates