Television Is Often Included in an IMC Approach to Advertising

question 23

Essay

Television is often included in an IMC approach to advertising.If an advertiser wanted to promote its brand,what advantage would television offer in achieving this goal?

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Definitions:

Action Items

Specific tasks or activities that need to be completed, often identified during a meeting or discussion.

Report

A detailed written account of a situation, event, or research, often used to convey information or findings.

Close

The conclusion or final part of a document, presentation, or meeting, often summarizing key points or calling for action.

Persuasive Argument

A form of communication aimed at convincing the audience to accept a certain viewpoint or to take a specific action.