Reliable Information on the Audiences for Cable Programs

question 24

Multiple Choice

Reliable information on the audiences for cable programs:

• A) obtained from Nielsen is free from controversies.
• B) is not very easy to gather.
• C) is much more accurate than similar rating information for network programming.
• D) does not divide the day into the same units as the networks do-thus, making comparisons difficult.
• E) is a result of integrated information from numerous sources.

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Definitions:

Average Rate of Return

A financial ratio that indicates the profitability of an investment by calculating the average annual profits divided by the initial investment cost.

Present Value Factor

A factor used to determine the present value of a sum that is to be received in the future, taking into account a specific interest rate and time period.

Cash Payback Period

The amount of time it takes for an investment to generate enough cash flow to recover its initial cost.

Present Value Factor

A factor used in calculating the present value of a future cash flow, discounting its value to reflect time and risk.