Fun K Town Is a Gaming Web Site for Children

question 96

Multiple Choice

Fun K Town is a gaming Web site for children that use its games to promote sugary breakfast cereals through the playing of the site's games.Fun K Town is one of a number of Web sites maintained by food companies that target children under age 12.This is an example of which type of Internet advertising?

• A) Viral marketing
• B) A meta ad
• C) Marquee banner advertising
• D) Spam
• E) Sponsorship

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Definitions:

Expected Opportunity Loss

The anticipated loss in value resulting from foregoing the best course of action, often used in decision-making processes under uncertainty.

Perfect Information

A scenario in decision theory or economics where all participants have access to all relevant information.

Perfect Information

A condition in decision making where all parties have full and identical information relevant to the decision.

Expected Payoff

The anticipated return of an investment or decision under uncertainty, calculated as a weighted average of all possible outcomes.