The Procedure for Buying Television Time Is

question 95

Multiple Choice

The procedure for buying television time is:

• A) not done on a national basis-but rather a station-by-station basis.
• B) a process that can usually be accomplished quickly by an experienced media buyer.
• C) so complex that most large advertisers seek the assistance of ad agencies or media-buying services.
• D) not a purchase that requires any special expertise.
• E) so simple that most large advertisers use in-house media buyers.

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