Which of the Following Is an Important Guideline for Creating

question 98

Multiple Choice

Which of the following is an important guideline for creating effective radio commercials?

• A) Mention the advertiser's name early and often.
• B) Use several big ideas.
• C) Use unusual sound effects to break through ad clutter.
• D) Avoid asking directly for the order/sale.
• E) The shorter the commercial, the more effective it is.

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Definitions:

Homosexual Identities

Aspects of an individual's self-concept based on their sexual attraction to persons of the same gender, encompassing personal, social, and cultural dimensions.

John D'Emilio

an influential American historian and activist whose work is notable for its contributions to the fields of gay and lesbian studies, LGBT history, and the study of sexuality.

Social Changes

Transformations or modifications in the structure, relationships, or values of a society that occur over time.

Sexual Double Standard

The societal norm that encourages or excuses certain sexual behaviors in one gender but condemns or restricts them in another.