Which of the Following Statements Describes a Reason Why an Advertiser

question 53

Multiple Choice

Which of the following statements describes a reason why an advertiser would choose radio advertising over other available media?

• A) Radio commercials are fleeting.
• B) Radio stations with the most appeal to advertisers have the greatest number of commercials.
• C) Radio production is inexpensive.
• D) Radio audiences provide a highly segmented audience for advertisers that need to blanket a market.
• E) Radio may restrict the number of creative options that a radio advertiser has.