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Television Is Often Included in an IMC Approach to Advertising

question 23

Essay

Television is often included in an IMC approach to advertising.If an advertiser wanted to promote its brand,what advantage would television offer in achieving this goal?


Definitions:

Rules Of Evidence

Rules governing the kinds of evidence that will be accepted by the courts.

Testimony

A formal written or spoken statement, especially one given in a court of law.

Trial

A legal procedure comprising a judicial examination of evidence and determination of legal claims in court.

Federal And Provincial Regulations

Laws and rules enforced at both the national (federal) and regional (provincial) levels of government.

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