An Advertiser That Wants to Add Weight and Drama to Its

question 65

Multiple Choice

An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and then ship the finished ad to the publisher to get it placed in the magazine at a premium price.This is called a(n) :

• A) island half.
• B) insert.
• C) second cover.
• D) junior unit.
• E) full unit.

---

Definitions:

Cystic Fibrosis

is a genetic disorder that affects the lungs and other organs, characterized by thick, sticky mucus production leading to respiratory and digestive problems.

Albinism

A genetic condition characterized by a lack of melanin pigment in the skin, hair, and eyes, leading to light coloring and increased sensitivity to the sun.

Tachypnea

A condition characterized by abnormally rapid breathing.

Tachycardia

A condition characterized by an abnormally fast heart rate, typically more than 100 beats per minute in adults.