Which of the Following Statements About Dates That Affect Advertising

question 102

Multiple Choice

Which of the following statements about dates that affect advertising purchases in magazines is true?

• A) The controlled date is the date printed on the cover.
• B) The closing date is the date all material must be in the publisher's hands for a specific issue.
• C) The press dates that affect purchases of advertising in magazines are cover date, on-sale date, in-hand date, and closing date.
• D) The publication date is the date the magazine is actually issued.
• E) Printing date is the date when the payment payable by an advertiser to the publisher falls due.

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Definitions:

Specialization

The process of focusing one's skills or resources on a specific field or area of expertise, leading to increased efficiency and knowledge.

Formalized

The process of establishing certain procedures or behaviors in a structured and officially sanctioned manner.

Span Of Control

The number of subordinates that a manager or leader can directly manage effectively.

Hierarchical

Organized in a way that groups or ranks people, tasks, or organizations in levels of importance or authority from the highest to the lowest.