A Particular Magazine Is Aimed at Business Managers and IT

question 57

Multiple Choice

A particular magazine is aimed at business managers and IT implementers in charge of implementing mobile technologies into their company's field operations.With a controlled circulation of 50,000,the:

• A) publisher must run a series of marketing tests before new subscriptions can begin.
• B) publisher limits the number of advertisers in the publication to a maximum of 20.
• C) publisher limits the number of copies available so that a premium price can be charged for each issue.
• D) publisher mails the magazine free to individuals who the publisher thinks can influence the purchase of advertised products.
• E) magazine is distributed through exclusive distribution channels rather than sent through the mail.

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Definitions:

Marketing Messages

Communication strategies used by marketers to convey the value and benefits of products or services to potential customers.

Kellogg's

A multinational food manufacturing company best known for its cereal and convenience foods.

Horney's Research

Refers to the work of Karen Horney, a psychoanalyst known for her theory on neurosis and the concept of basic anxiety.

Freudian Theory

A set of psychoanalytic psychological theories developed by Sigmund Freud, emphasizing unconscious motivations and conflicts as determinants of human behavior.