The _____ Date Is the Date All Ad Material Must

question 16

Multiple Choice

The _____ date is the date all ad material must be in the publisher's hands for a specific issue.

• A) controlled
• B) press
• C) publication
• D) closing
• E) printing

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Definitions:

Channel Members

Businesses or individuals involved in the process of making a product or service available for use or consumption by a consumer or business user.

Tying Arrangement

A sales practice where the seller requires the buyer to purchase a secondary product as a condition of buying a primary product, often scrutinized under antitrust laws.

Franchisor

A franchisor is a company that grants an individual or group the rights to run a business location using its brand, business model, and guidelines.

Franchisee

An individual or company that is granted the right by a franchisor to do business under a recognized brand name and operational system.