The First Step in the Classic Manual Preproduction Process for a Print

question 63

Multiple Choice

The first step in the classic manual preproduction process for a print ad begins when:

• A) an advertising budget is established.
• B) comprehensive layouts are submitted to the production department.
• C) storyboards are shown to the advertiser for approval.
• D) the ad concept is approved.
• E) the product's feature, benefits, and advantages are determined.

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Definitions:

Credibility

The quality of being trusted and believed in, often achieved through consistency, accuracy, and reliability.

Common Ground

The shared beliefs, values, or positions among different parties which can be used as a basis for mutual understanding or agreement.

Audience

Refers to the group of individuals for whom a message, presentation, or piece of content is intended.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others through logical reasoning, emotional appeal, or ethical claims.