Dean Looked at a Rate Card for a Magazine and Saw

question 107

Multiple Choice

Dean looked at a rate card for a magazine and saw that the one-time cost for a full-page black-and-white ad was $795.He knows that the magazine has a total circulation of 15,000.Calculate the magazine's CPM.

• A) $0.53
• B) $11.93
• C) $18.87
• D) $53.00
• E) $0.053

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Definitions:

Informed Consent

The agreement by a participant to partake in a research study or medical treatment after fully understanding all its terms and implications.

Opt-In

A method of permission marketing where users explicitly choose to receive promotional or informational material, usually via email.

Opt-Out

Opt-out refers to the choice made by individuals to exclude themselves from a particular service, activity, or data collection process, typically in marketing or online tracking.

Purchasing Decision

The process by which a consumer or organization selects a product or service to buy, influenced by various factors including price, quality, and preferences.