One Common Variation of Display Advertising Is

question 12

Multiple Choice

One common variation of display advertising is:

• A) the junior unit.
• B) the reading notice.
• C) advocacy advertising.
• D) classified advertising.
• E) the public notice.

---

Definitions:

Direct Response

A type of marketing designed to elicit an immediate reaction and compel prospects to take a specific action, such as ordering a product.

Goodwill Talk

A conversational approach aimed at building or maintaining positive relationships between individuals or organizations.

We-viewpoint

The we-viewpoint is a perspective in communication that emphasizes inclusivity and collective action, often used to build rapport and teamwork.

Order Acknowledgement

A confirmation message sent to inform a buyer that their purchase order has been received and is being processed by the seller.