To Prevent Newspaper Readers from Mistaking a Reading Notice for Editorial

question 9

Multiple Choice

To prevent newspaper readers from mistaking a reading notice for editorial matter,newspapers require that:

• A) a black border be placed around the reading notice.
• B) all reading notices must appear in a cover position.
• C) the word "advertisement" appears at the top of all reading notices.
• D) reading notices never appear on or near a newspaper's editorial page.
• E) the print face used for reading notices be distinctively different from that commonly used on the editorial page.

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Definitions:

Total Capital

The sum of a company's debt and equity, representing the total funds available to the business for use.

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Date of Record

The specific date set by a corporation on which the shareholders of record are identified and entitled to receive dividends or distributions.

Shareholder's Investment

The total amount of money that shareholders have invested in a company.