When Advertisers Place an Ad,they Submit A(n)_____ to the Newspaper

question 56

Multiple Choice

When advertisers place an ad,they submit a(n) _____ to the newspaper stating the date on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.

• A) ad pasteup
• B) preprinted insert
• C) insertion order
• D) layout board
• E) contractual agreement

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Definitions:

Materials Requirement Plan

A system used in manufacturing to coordinate the supply of materials with production schedules to ensure that materials are available when needed.

Contingency Theories

A class of behavioral theory that contends that there is no one best way of organizing a corporation, leading a company, or making decisions, instead it depends on various situational factors.

Theory Y

A management concept that assumes employees are inherently motivated and can exercise self-control and self-direction in achieving objectives.

Subsystems

Subsystems are smaller components of a larger system.