When an Ad Is to Be Printed in Two Colors,sometimes

question 74

Multiple Choice

When an ad is to be printed in two colors,sometimes two separate art boards are made (one for each color) ,and sometimes the second image is glued onto a piece of clear plastic that is placed on top of the first image.The clear plastic is called the:

• A) top art.
• B) overlay.
• C) superimposition.
• D) second cover.
• E) art wrap.

---

Definitions:

Repeated Exposure

The process of being exposed to the same stimulus or environment multiple times, affecting perceptions or behaviors.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Conditioned Stimulus

A conditioned stimulus is a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Unconditioned Stimulus

In behavioral psychology, a stimulus that naturally and automatically triggers a response without prior conditioning.