When the Art Director for the Jaguar Ad Wanted to Use

question 33

Multiple Choice

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

• A) bleeds
• B) analog proofs
• C) color overruns
• D) FPO standards
• E) Chromalin images

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Definitions:

Excess Supply

Excess supply, also known as surplus, occurs when the quantity of a good or service offered for sale exceeds the quantity demanded at the current price.

Market Equilibrium

The condition in which the quantity of a good supplied is equal to the quantity demanded, resulting in no economic pressure to change the price or quantity.

Unregulated Market

A market where there is no governmental control or interference in the transactions between buyers and sellers.

Quantity Supplied

The volume of goods or services that suppliers can and are prepared to dispatch in the market at a particular price point within a defined duration.