In Order to Run an Ad in the April Issue

question 91

Multiple Choice

In order to run an ad in the April issue of Western Horseman magazine,S&H Trailer Manufacturing Company must have the camera-ready ad in the publisher's hands by January 15,which is the _____ date for the ad.

• A) closing
• B) drop
• C) set-up
• D) just-in-time
• E) press

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Definitions:

Behavior Modification

The direct and systematic application of principles of learning to change maladaptive or unwanted behaviors into more desirable behaviors.

Reciprocal Determinism

A theory proposed by Albert Bandura that suggests human behavior, personal factors, and the environment continually interact and influence each other.

Extinction

The process through which a conditioned response diminishes over time as it is no longer reinforced.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; an unconditioned stimulus (which evokes an unconditioned response) is paired with a conditioned stimulus until the conditioned stimulus alone elicits a conditioned response.