The Print Ad Showed a Large Bottle of the Soft

question 81

Multiple Choice

The print ad showed a large bottle of the soft drink Cheerwine on a blue tablecloth.To keep any of the white paper background from showing on the tablecloth,the print production had to make sure that the shade of brownish-red used in the Cheerwine bottle slightly overlapped onto the cloth.In other words,he created a(n) :

• A) trap.
• B) bleed.
• C) imposition.
• D) artistic flash.
• E) print snare.

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Definitions:

Regulatory Fit

A state of congruence or compatibility between an individual's regulatory orientation (e.g., promotion or prevention focus) and the task or goal at hand.

Increased Awareness

A heightened state of knowledge, consciousness, or understanding about a particular issue, phenomenon, or aspect of one's environment or self.

Mortality

The state of being subject to death; often used in statistics to refer to the rate of death within a population.

Peripheral-Route Cues

Aspects of a message that are not directly related to the content but can influence an individual's attitude change, such as the attractiveness of the speaker.