Serta Typically Uses Animated Sheep in Both Its Print and Broadcast

question 16

Multiple Choice

Serta typically uses animated sheep in both its print and broadcast advertising to remind consumers of how easy it is to fall asleep on a Serta mattress.The Serta sheep are an example of a:

• A) mnemonic device.
• B) cartoon.
• C) commercial dub.
• D) slice-of-life.
• E) special effect.

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Definitions:

Parenting Style

The manner in which parents raise their children, characterized by various levels of responsiveness and demand.

Two-Factor Theory

A psychological theory proposing that emotions are based on physiological arousal and cognitive interpretation of that arousal.

Negative Reinforcer

An unpleasant stimulus that, when removed after a response, increases the likelihood of that response occurring in the future.