Examlex
The creative brief not only identifies the benefits to be presented to consumers,but also includes the issues relating to the execution of the ad.
Stimulus Intensity
The magnitude of energy present in a stimulus, influencing the strength of the response.
Saturation
In color theory, describes the intensity or purity of a color; a fully saturated color has no addition of white, black, or gray.
Brightness
The perception of how light or dark a color appears; can also refer to the overall intensity of light sources.
Hue
A dimension of color that is determined by the wavelength of light; essentially, the aspect of color that is described as red, blue, green, etc.
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