The Creative Brief Not Only Identifies the Benefits to Be

question 13

True/False

The creative brief not only identifies the benefits to be presented to consumers,but also includes the issues relating to the execution of the ad.

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Definitions:

Stimulus Intensity

The magnitude of energy present in a stimulus, influencing the strength of the response.

Saturation

In color theory, describes the intensity or purity of a color; a fully saturated color has no addition of white, black, or gray.

Brightness

The perception of how light or dark a color appears; can also refer to the overall intensity of light sources.

Hue

A dimension of color that is determined by the wavelength of light; essentially, the aspect of color that is described as red, blue, green, etc.