Examlex
The creative brief not only identifies the benefits to be presented to consumers,but also includes the issues relating to the execution of the ad.
Competitive Advantage
A situation or factor that gives a business a dominant or advantageous position over its rivals.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a specific time period.
Brand Image
The perception and attitude consumers have about a brand, its products, and services based on their experiences and communications.
Marketing Strategy
A plan designed by businesses to promote their products or services and to reach their target audience effectively.
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