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A _____ is the term for the words in the leading position of an advertisement.These words are usually in larger type than the rest of the ad.
Q26: Which of the following statements about the
Q31: List and briefly describe the four basic
Q54: A bleed occurs when the edge of
Q56: The major group of organisms that fix
Q57: A particular magazine is aimed at business
Q61: How does the human communication process relate
Q63: A weekly newspaper's cost per thousand is
Q75: _ is the basic television commercial production
Q80: When the agency presents the ad concepts
Q101: Advertisers sometimes can get _,a discount applied