Which of the Following Statements About Subheads Is True

question 57

Multiple Choice

Which of the following statements about subheads is true?

• A) Subheads should appear in the same size font as the headline.
• B) Subheads appear only below the headlines.
• C) A subhead that appears above the headline is called a reconnaissance.
• D) Subheads should contain facts even more dramatic than the headline.
• E) Subheads act as stepping stones between the body copy and the headline.

---

Definitions:

Seiko

A renowned Japanese company specializing in the manufacture and sale of watches, precision instruments, and jewelry, established in 1881.

Pulsar

A highly magnetized, rotating neutron star that emits beams of electromagnetic radiation out of its magnetic poles.

Multibranding Strategy

A marketing approach where a single company owns or manages multiple brands in the same product category, differentiating each to target different market segments.

Product Failure

Occurs when a product does not perform as intended or fails to meet consumers' expectations, leading to its withdrawal from the market.