Which of the Following Statements Explains Why Some Advertisers Are

question 36

Multiple Choice

Which of the following statements explains why some advertisers are reluctant to use magazines as an advertising medium?

• A) The results of magazine advertising cannot be measured.
• B) Magazines have a low cost per thousand.
• C) Magazines have high costs due to the high rate of wasted circulation.
• D) Magazines cannot deliver high frequency.
• E) Magazines generally lack authority and believability.

---

Definitions:

Job-Order Costing

A cost accounting system that accumulates costs per job, rather than by process or period, used for unique or custom orders.

Manufacturing Overhead

All manufacturing costs that are not directly assignable to specific units of production, including indirect materials, indirect labor, and other indirect costs.

Cost of Goods Sold

The total cost associated with making the products that a company sells during a period, including labor, materials, and overhead.

Balance Sheet

A report detailing a business's liabilities, assets, and equity held by shareholders at a particular moment, offering a glimpse into its financial status.