The Most Important Consideration for Copywriters and Creative Directors Who

question 52

Multiple Choice

The most important consideration for copywriters and creative directors who are trying to develop an ad campaign for a foreign market is:

• A) language.
• B) trade barriers.
• C) cultural biases.
• D) media.
• E) acculturation capabilities.

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Definitions:

Self-actualization

The realization or fulfillment of one's talents and potentialities, often considered as the drive for personal development and peak experiences.

Artistic Endeavours

Creative activities or projects that involve art, such as painting, writing, or performing.

Self-discrepancy Theory

A psychological model proposing that individuals compare their actual self to internalized standards or desired self-concepts, leading to emotional discomfort when discrepancies exist.

True Self

The authentic core of a person's identity, reflecting their genuine thoughts, feelings, and desires.