A _____ Is the Term for the Words in the Leading

question 76

Multiple Choice

A _____ is the term for the words in the leading position of an advertisement.These words are usually in larger type than the rest of the ad.

• A) headline
• B) signature
• C) picture caption
• D) slogan
• E) block copy

---

Definitions:

Direct Approach

A communication strategy that is straightforward and clear, without indirectness or evasion.

Negative Responses

Reactions that express disagreement, dissatisfaction, or other forms of refusal or denial.

Indirect Method

An approach in communication or problem-solving that is not straightforward and uses alternative means, often involving suggestion rather than direct expression.

Delayed

The state of being postponed or running later than scheduled, often causing inconvenience or requiring adjustments.