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For transforming and manipulating concepts,Von Oech suggests changing the patterns or experimenting with various approaches or asking what if questions.
Q4: A trademark:<br>A) is any word, name, symbol,
Q12: One common variation of display advertising is:<br>A)
Q14: Another name for the analog proof is:<br>A)
Q18: The mutualistic partnership between plant roots and
Q29: What is the production manager's first task
Q51: Because the public considers TV as the
Q61: How does the human communication process relate
Q72: The print production process consists of four
Q79: The headline for an ad for HP
Q80: When the agency presents the ad concepts